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Market Access Strategic Execution Consultant

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Invert, Always Invert

You can anticipate most reviewer comments with inverted thinking.

Think through the message forward and backward.

If you want to get something passed through reviewers, ask yourself, ‘How can this be unacceptable?’ Find the answer and then try to avoid it.

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Reality

We market messages of hope and a brighter future.

But that’s not reality.

Field teams are the ones most connected with reality. Gather intelligence from the ones with feet on the street.

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Who Is This For?

Who Is This For?

Payer, provider, and pharma companies are so good at making money, they shouldn’t be trusted to do anything else.

Does that bother you?

We’ve become colorblind to nuances, seeing only green (profitability).

Let the human in you do some exploring.

Before entering the meeting, remind yourself: ‘I’m about to meet my brothers. I wonder how they are.’

Before logging on, remind yourself: ‘I get to do something tremendous for my brothers. I wonder how they are.’

Relationships bring richness in life.

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What’s the Solution, Really?

What’s the Solution, Really?

In most cases, health equity is neither a market solution nor altruism; it’s branding.

In their/our defense: evidence for inequity is ubiquitous but the solution remains elusive.

The next Nobel Prize should go to the person who is able to figure out and implement a solution that actually works.

Now more than ever we’re hungry for innovation that unplugs us and connects us to each other in a deep and meaningful way.

What’s the Solution, Really? Read More »

Learning

Learning

Don’t wait for the organization to invest in your upskilling because it may never happen.

A surer solution is exploiting every moment as a learning opportunity. Afterall, experience is the best teacher.

Learning Read More »

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