Dance

Lasting change rarely happens by blunt force.

It’s usually a dance or dialog with those sitting across the table.

Tension and release create forward motion.

Shape Change

The CDC is warning of a trend indicating 700% increase in type 2 diabetes among young people by 2060.

During the same time frame, researchers are warning of 162% increase in cardiovascular deaths associated with extreme heat even when factoring in current climate policies.

Projections aren’t the future. They’re helpful insights based on sound evidence and assuming status quo.

Shrinking to apocalyptic doom is useless, unwise, and pathetic.

Recognize that change is happening, notice how it’s affecting us, and show up with intention and direction.

We’re all given a chance to ride the waves of change, partner with change, and shape change.

Good But Misfit

Shiny object syndrome is a distracting dead end.

Don’t try to shove in good messages that are misfits. It’s as absurd as pairing chandelier earrings with a tracksuit.

What are you trying to get at? Do the data and messages align with that?

If not, save them in your back pocket for another time.

Messaging

Facts tell. Stories sell.

Enough said.

Powerfully Simple

‘What if we do this?’

It’s easy to get caught up in moment. The extras actually take away meaning because they become a distraction.

Save the decorations for the holidays.

The Spirit of Diversity

Remember, the spirit of diversity is to bring unity.

In reality, we tend to magnify our differences while striving for diversity. This happens when we hyperfocus on metrics, disregarding the spirit.

Afterall, we are more similar than different. How are you like those who are subject to inequity?

Hope Inspires

Give oxygen to hope: the future is already bright.

We’re all counting on it so we can do the next right thing in the face of unrelenting problems.

Priority

How important is it that it happens?

Making it a priority is an effective way to take back control and make sure it happens.

Otherwise, you’re leaving it up to chance.

Just Start

Disruption is initiated by just one or two people.

The most recent example is the work of 2 pharmacists whose work pushed the FDA to examine phenylephrine’s effectiveness.

Pharmacists have long known of the ineffectiveness of phenylephrine as a decongestant. Yet, the drug has generated billions of dollars annually in sales. This is changing thanks to the intentional and persistent work of these 2 pharmacists. So long, phenylephrine!

What needs to be done in your corner of the health care universe? Why do you believe it’s worth changing despite all odds?

We are all capable of clearing the skies. All of us. The hardest part is simply getting out of bed.

Simple Access

Who would care to use something complex when the simpler option is sitting right next to it?

Simplicity means revenue.

That’s the whole point of market access. If it’s simple access for them, it’s market access for us.

Where’s the clutter? What needs to be done to simplify it.