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Market Access Strategic Execution Consultant

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Good Thing

Good Thing

Not getting what you want could be a stroke of luck: you may just find what you have been seeking all along.

We Make Our Own Beds

We Make Our Own Beds

Today’s diligence protects our tomorrow.

Today’s laziness threatens our tomorrow. The satisfaction is short-lived.

Besides, where’s the thrill in complacency?

Change Their Minds

Change Their Minds

They don’t see what you see.

If you want to change the mind of a payer, eliminate risk.

If you want to change the mind of a population health decision maker, get your hands on the data and prove your assertions.

If you want to change the world, change their minds.

Expensive Trash

Expensive Trash

What are they thinking? That’s a precedent to then changing their minds.

Marketing that’s insulated from conventional discourse creates an echo chamber.

Unifying Center

Unifying Center

Have you ever marveled at a mandala?

There’s a place for the fringes and straight lines, the connected and disparate, the this and that.

Mandalas work because they’re organized around a unifying Center.

If You Have It, It’s Your Turn to Use It

If You Have It, It’s Your Turn to Use It

Our discourse has become coarse and we’re used to focusing on what divides us.

We owe it to our future to release ourselves from our hermetically sealed bubbles by releasing rage and extremism and accepting…well…acceptance.

The antidote for intensifying fissures, confusion, and doubt is cheap and accessible to all, hiding in plain sight: thought.

Just like negative ideas, positive ideas are genetic because they change our reality.

The bearers of the antidote have a responsibility to use it. That’s all of us.

What positive idea do you have? How can you distribute the antidote on a small scale? After all, charity starts at home.

Silly Mistakes

Silly Mistakes

Mistakes are gifts that want us to be better today than we were yesterday.

To learn from your mistakes, first laugh at your mistakes.

Seriously, it’s not that serious.

Take Off the Blindfold

Take Off the Blindfold

Without landmarks or when blindfolded, humans struggle to walk in a straight line and instead walk in circles. We can’t maintain a straight path without reference points, such as mountains or buildings. Even the sun’s guidance fails us.

If we’ve lost our way, it has little to do with misguidance and a lot to do with lack of guidance.

Enough of walking in circles.

Let’s recognize that we’re short on intent and take charge.

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