Committed

Ensure your team is coordinated and has a plan to run cycles of testing and improvement with commitment.

You’ll run circles around the disorganized groups of frightened dilettantes.

Persuade Them to Persuade Themselves

The best marketing is when they persuade themselves.

Make them believe it was their own idea and then pull back. As if you were never there.

Then watch how they market your product for you.

Ad Boards

Your field team is doing the courageous work of bearing rejections.

Imagine their engagements.

What do they need to know before going in?

It’s cheaper to address the failures beforehand than afterwards.

Start With Reverence

Communication begins with reverence.

Pay tribute to the Greatness they draw from, listen to them, and inspire them to be their best.

Start with reverence not to elevate them, but yourself.

Value of a Good Product

You’ll pay a lot for it.

But you’ll get a lot more than you pay for.

Belong

The community that you belong to is not just for belonging.

Do something together that makes belonging matter.

Weave together disparate communities by keeping your word and quietly creating value.

Actual Reality

It’s easy to create our own facts, rules, and theories and find a bubble to inhabit that reinforces these truths.

Until that mixed reality is exposed to the environment.

That’s why the more resilient reality is one that is based on actual reality.

Embrace

The person sitting across the table is actually sitting on the same side as you.

They have the same dreams, hopes, and fears as you.

Embrace the entire package and give them what they want.

If you give them enough of what they want, they’ll give you everything you want.

Unstoppable

You’d quit. If your manager talked to you the way you talk to yourself.

They’d fire him. If your manager wasted as much of your time as you do.

Your organization would go under. If it developed employees as poorly as you develop yourself.

Recognize that you need to be that undistracted, sober, and alert driver who assumes responsibility for your destiny.

‘If you are not willing to learn, no one can help you. If you are determined to learn, no one can stop you.’

On Board

Your ideas are invaluable to them.

Yet, they won’t believe what you believe and won’t want what you want.

Until they’re on board.