Payers need to be convinced that the problem being solved by your product is going o be around for a while if it’s not addressed.
They also need to be convinced that the market will be stable long enough to earn back the investment.
If your customers are hesitant about your slam-dunk product, could they be concerned about stability?
It may feel safer and more comfortable to pretend that you have no freedom.
In reality, you make thousands of choices everyday—35,000 on average.
‘Choices are the hinges of destiny.’
Jargon is exclusive.
If you want in on your customers, learn their speech, their likes, and their ideals.
Humans find comfort in familiarity.
Make Them Comfortable Read More »
Forward motion multiples. Ideas are exponential.
Today is a good day to commit to the possibility of a bright future.
Commit to a Bright Future Read More »
We feel alive the moment we gain a sense of identity.
Peel off the layers on top and underneath is hidden the Universe and its Creator.
Your team is suffering from your bottleneck if they’re waiting around waiting for your green light. And so are those you seek to serve.
Which parts of the approval process truly need your unique judgement and skills?
Get those done and let someone else do the rest.
Keep Things Moving Read More »
You are not a creature of circumstance.
You create circumstance.
This market belongs to you.
Your team members take pride in exceeding expectations.
But how can anyone exceed expectations that haven’t yet been defined or communicated?
Maybe it was YOU who had to change your ways all along.
Communicate Expectations Read More »
Inventors don’t know if it’s going to work.
They open one door after another until one of them leads to their destination.
This is also the work of marketers.
