Check Your Foundation

Terrible marketing is built on the foundation of service to the product. Plan on obsolescence of your product, not the customer.

Good marketing is built on the foundation of service to the customer. The customer funds your growth, so you’re wise to want to delight them. But you get into trouble when you lose their trust.

Great marketing, the kind where your enterprise wins in the long run and where the product and customer are both taken care of, is built on the foundation of service to the Divine. The Power that brought you here cares to take you there, so don’t hold back. Act with abundance, find people eager to pursue a goal, and connect the disconnected.

You can’t build a great building on a weak foundation.

Treasure

Don’t underestimate the utility of your assets.

One person’s trash is another person’s treasure.

Inconvenient But Worth It

Valuable principles are inconvenient.

In difficult times, they might lead to short-term discomfort.

Principles guided by doing what benefits you right now don’t have any value.

You’re playing the long game which is why you’d rather embrace the valuable principles that pay off in the long run.

This Is for You

Value often needs to be experienced to be understood.

Have the patience and guts to demonstrate value to those who need it.

The Means Are the Ends

How you choose to get there determines what it’ll be like when you get there.

Hold Up the Mirror

They can see you in a way you can’t see yourself.

That’s why one of the most efficient ways of checking yourself is to be in the company of others.

Swoosh

You have just as good a shot as anyone else.

Now take it!

This decade belongs to you.

Against the Flow

Choose your battles wisely.

Go against the flow in matters where we’re counting on you to be the flow.

Strong

You are strong.

Which is why you have no need to put them down.

You get to lift them up.

Acceptance

We all see things differently. And we should.

Different viewpoints are not a reason for strife.

Overcome the differences and work together as one.

There is no room for division or tolerance. We accept nothing short of acceptance.