You Never Know Until You Try

What’s worse: failure or fear of failure?

Trying and failing or avoiding trying?

Speaking up but being ignored or suffering in silence?

Caring and losing or not caring at all?

Novice Experts

A novice cook can seem like an expert with a good recipe.

Similarly, green marketers can seem like experts with the right insight.

The internet shows us the state of the art immediately, so everyone is working off the latest benchmark.

We Don’t Want Innovation

Innovations are like workouts.

We all like the idea of them, but they’re definitely not for us.

Don’t sell innovation to customers who are waiting for a proven, tested, and popular solution.

Sell them your track record instead.

Crystal Clear

Your customers should be clear about what they’re going to get.

If they’re left confused, unengaged, or dubious, it’s probably because someone was sleeping on the job.

Say directly all that you can. Convey the rest with symbols and inferences.

It’s Good for You

Today’s impossible will one day become your warm-up.

Accept the challenge.

Your Team Is Counting on You

They may not know what you know.

They may not have the power that you have.

That’s why they’re counting on you to set them up for success.

Attention and Productivity

We’re hooked on seeking out solutions that increase productivity.

In the race to productivity, don’t forget each other.

The simple act of giving attention to each other is a critical compound that yields productivity.

Big Work in Small Bites

How do you bite an elephant? One bite at a time.

Plan

If I plan to succeed, I must succeed to plan.

Shortcuts

Shortcuts are deceiving.

Most of us choose the fake shortcuts over the real ones.

The fakes ones look interesting now but cut you short in the long run.

The real ones look like inconvenient detours now but pay off in the long run.