In our world of artificial intelligence, competence is no longer about our ability to press certain buttons in a certain sequence.
Competence in our modern world is about the humanity to connect with our customers and colleagues.
Serve them what they want in the way they want it. Delight them!
Build good habits.
Because good habits build us.
The built ‘us’ will be able to rise to the occasion when it arrives.
It’s surprising how much we can accomplish when we’re running out of time.
What’s more surprising is how little we accomplished when we had ample time!
It’s not lack of time, but lack of direction that’s the problem.
Why did you show up today:
Because you need something?
Before you need something, knowing that it will pay off later when you need something?
Not in anticipation of needing anything, but merely because you can?
Show up as the person that your customers want you to be.
Now that you have their attention, say what you have to say.
Here we are at the end of the year.
Time flies! Good news is, you’re the pilot.
Tension and release create forward motion.
Start with the reality of “what is” happening by identifying the situation or problem.
Then, give them hope of “what could be” with the enactment of your product or solution.
It’s not your product that’s up for sale.
It’s a better version of themselves that’s up for sale.
Instead of your product’s technical features, tell stories about business outcomes that connect with their goals.
They will forget what you said, and even what you did.
But they will always remember how you made them feel.
We are not marketers who seek clicking, buying, and fearful zombies.
We are not spammers, beggars, or slackers.
We are marketers who have the discipline to be present, see things clearly, hear them as if it’s for the first time, say things worth talking about, and be present in a way that the market would miss us if we were gone.
We are contributors and adventurers who embark on the long, but viable path.
