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Market Access Strategic Execution Consultant

Leadership

Speak Their Language

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Speak Their Language

Imagine the limited communication if we speak only our primary language and encounter someone else who speaks only his primary language, which is different from ours. The communication would be limited to pointing, grunting, drawing pictures, or acting out our ideas.

Effective business-to-business communication means learning the language of the customers with whom we wish to communicate.

Embrace the fact that payers care about how much each patient costs, because they’re answerable to that. As humans, there is no doubt that they care about the humanistic burden—but at work they have a responsibility to fulfill.

They’re ready to listen if you’re willing to communicate in their language. If you can communicate in their dialect, even better.

Can you? 

Market Access professionals are an elite group of multilinguals.

Jargon

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Jargon

When everyone else is speaking in acronyms and jargon, it’s hard not to drink the Kool-Aid.

There is nothing wrong with jargon, as long as it helps to communicate. It’s not, however, an indication of intelligence.

Is it truly just a part of our language, or are we using it to hide our ignorance?

Future-Proof

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Future-Proof

Consistent running and doing yoga in the 20s and 30s help to future-proof the health.

The habit of being the first into the office and the last to leave is not extra credit either. It’s future-proofing the career.

No efforts are in vain.

Keep the Waves in the Ocean

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Keep the Waves in the Ocean

A wave crashing on the beach captures just the last few moments of an epic journey that started as a small ripple in the open ocean.

CEOs and other organization leaders are often invited to look over high-profile projects in the days leading up to their launch. What may seem like benign feedback for them has crashing effects on the employees at the receiving end who must drop everything and scramble to address it.

These leaders are oblivious to the waves they’ve created.

Involving leadership much earlier in the process can help keep waves in the ocean and out of the corporate world. Keeping waves in the ocean is the responsibility of not only leadership, but on those who manage the project.

Ossification vs. Technology

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Ossification vs. Technology

Years of doing work a certain way ossifies our habits and approaches to projects. Introduction of a new technology can really throw us off. When this happens, do we embrace the new technology or run away from it? What SHOULD we do?

Getting there is the hard part. Once we’re there, we feel at home.

Key Business Questions

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Key Business Questions

When explaining a project to someone, be crystal clear about which key business questions/objectives your project seeks to answer. Nailing this will create many efficiencies at numerous touchpoints later on.

You’ll thank yourself for this!

Creating Something Grand

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Creating Something Grand

On our journey to create something grand, we must pass through fire—safely.

I slept, and dreamed that life was a beauty; I woke, and found that life was a duty –Ellen Sturgis Hooper

Sawubona

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Sawubona

Attention is what we crave as humans, yet is in shortage.

It is rare to notice someone—perhaps which is exactly when we do notice someone, it could change their life’s trajectory.

Who did you notice today that did something right? Did you let them know (even if you had to go out of your way)? It could change their lives—maybe even yours.

Sawubona

Showing Up

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Showing Up

There are different ways in which we show up in front of our customers and clients.

When they view our project, when they read our email/text/instant message, when we attend a meeting together, when we meet them in person, when they hear about us from a colleague, ….

When you show up, how would you like to be known?

Transient

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Transient

If you were granted only half hour to play, you would play hard. Harder than you’d ever played before.

Realization of its transient nature creates a sense of urgency—the need to soak it up before it’s gone…forever.

Although work may seem permanent, it’s far from it. It’s transient. Soak in all that you can before it’s gone…forever.

Krishna Patel, PharmD
Market Access Strategy and Execution Consultant
info@sojusllc.com
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