Unexpected Struggles
Unexpected Struggles
Even when it seems like Murphy’s Law is taking effect, somehow we come through to the other end. We didn’t do it by ourselves. There’s no way.
To be human is to be grateful.
Leadership
Intention
Intention
‘What’ has horsepower, and ‘why’ has even more horsepower.
More than what we do: why we do it matters. Yes, this applies in the workplace, too.
An intention that aligns with the Universal Truth will open doors that are remarkable and unimaginable.
No one could know your intentions better than you and the Truth that runs through all things.
Transform Customers
Transform Customers
Most Market Access strategists ask: ‘how can my customers benefit from my product.’ In order to avoid the peanut butter approach, it might be worthwhile to instead ask, ‘how should my customers become? And how can my product help in that transformation?’
Peter Drucker said that the real purpose of business is to profitably transform a customer.
Who are you customers? What are they like right now? What do they need in order to become how you want them to be?
Release
Release
There is something to be said about taking breaks and vacations.
Tension and release create forward motion.
For those that work like there’s no tomorrow: when they get the opportunity to take a break: relax like there’s no tomorrow.
And no, relaxing doesn’t have to be kicking back at a warm destination with a margarita in your hand. That’s just what they show in the movies.
Trust
Trust
The incredible thing about status quo is no matter how much we complain about it, we’re petrified of changes. What if someone leaves? What if we lose the Client?….
Often our vision becomes 20/20 in hindsight. Later, we’re grateful for what happened.
If it’s out of our control, trust that it is for our own safety and happiness.
Be Proud
Be Proud
How will your field team feel inspired to carry forward the work if you don’t first?
Attitude is contagious.
Why is your work worthy of pride? Believe in it despite all odds. Then your team will, too.
Just Ask
Just Ask
Why are you holding yourself back from asking someone for it? Just ask.
The worst that can happen is that they say ‘no.’
Losing tastes so much better than not playing.
Measure It
Measure It
Everyone is talking about ‘social determinants of health.’
Fads come and go before they get a chance to stick around.
There could people in organizations who believe in health equity but cannot gather the kinetic energy to move it forward.
What gets measured gets done.
The Value of Light
The Value of Light
Those who emerge from darkness will tell you the value of light.
When you shine a light, both you and I can see better.
Zero-In On Your Customers
Zero-In On Your Customers
We tend to give in too easily to our competition.
The market isn’t buying from an alternative manufacturer—the challenge is that they’re buying from no one.
If you want to increase sales, you’ll need to get your customers to decide not only that you’re worth their time and money, but also motivate them to act now instead of later.
Zero-in on your CUSTOMERS…not the COMPETITORS.
This will make your pull-throughs worthwhile.
