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Market Access Strategic Execution Consultant

Leadership

Playing Legos at Work

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Playing Legos at Work

Preparing for their return home from vacation, a mother asks her child, “are you excited to go back home?”

The child answers, “Yes!”

Mother: “Why?”

Child: “I have very important work waiting for me at home. I need to figure out how to build an elephant and a frog with Legos as soon as we return.”

What Legos are to the child is what work is for the mother.

Work is real, but it’s also made up. All of it.

Angels can fly in the heavens because they take themselves lightly. We also can fly if we loosen up and have fun. Yes, work can be fun—why not?

Benjamin Zander’s epic Rule Number 6: “Don’t take yourself so g—damn seriously.”

Launch Pains are Temporary

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Launch Pains Are Temporary

A woman is debilitated by severe hearing loss. Yet she fields issues all day long at the customer service desk at Home Depot. She frequently endures shouts from customers who don’t realize that she doesn’t respond because she’s hard of hearing. She moves forward despite her situation to provide EXCEPTIONAL customer service.

In Market Access, we don’t have to haul heavy items nor do we bear people shouting at us. Yet we complain.

The difficulty of product launches is REAL, but it’s TEMPORARY. The woman with permanent hearing loss has to live with her handicap forever.

Then what is left to complain about, really?

I don’t have to do any of this…I get to do it.

Moments of difficulty are actually a dance between my shortcomings and I. These moments are golden opportunities for growth. Like gold, these opportunities are buried in the dirt and can only be recognized by a trained eye.

“It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change” –Charles Darwin

Deadlines

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Deadlines

I don’t remember ever missing a deadline.

Taking deadlines seriously is a way to show respect for others’ time as well as my own.

  1. Respecting others’ time: they can only start their part once I finish my part. Handing over my work on time gives them enough time to do their work.
  2. Respecting my time: what could I have been doing with the time spent working on overdue projects?

“One today is worth two tomorrows” –Benjamin Franklin

Everything Costs Something

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Everything Costs Something

Cheap help can be expensive.

Opportunity cost is the value of the lost opportunity—what you could’ve been doing right now if you had gone for the better yet more expensive agency/contractor.

Opportunity costs are most painful when we miss opportunities or lose clients.

Exclusive Offers

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Exclusive Offers

We pay attention to “exclusive offers” when they land in our inbox.

If we’re a fan of the vendor, we jump on the offer…even if it’s only to save a few bucks (and even if we don’t need what they’re selling).

Exclusive offers have a way of creating urgency to act.

The role we’re in right now is an exclusive offer because it is temporary (either we’ll move on, or it will move on). While we still have this offer, what growth/learnings can we extract from it in order to prepare for the next role—whatever it may be?

United We Stand

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United We Stand

The motto ‘United we stand, divided we fall’ is part of our country’s genes. Our founding fathers were on to something when they said this.

What does unity look like at work?

What do we stand to gain from unity? Lose?

What do we stand to gain from division? Lose?

Happy Independence Day.

Finding Someone…Anyone

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Finding Somone...Anyone

Someone with a great ambition will EAGERLY do what no one else wants to do.

If you don’t know who to call on, seek out these ambitious people for help.

Put rookies on your roster. Also sign up the seasoned professionals who have preserved the vibrant mentality of rookies.

If they happen to be lethargic about taking up the opportunity (and it’s out of character for them): what do they need? How can they get what they need? They’ll come back into the game once the barrier is removed.

Not Just Dirt

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Not Just Dirt

Looking down at the ground, soil looks like nothing more than inanimate dirt.

It’s actually hiding a thriving ecosystem which houses ONE QUARTER of the Earth’s organisms—from bacteria all the way up to moles! Who knew!

We are quick to conclude based only on what’s visible in plain sight.

Job titles and MAYBE a flashy degree (if they have one) are usually the only things by which we recognize our coworkers, because these are what’s visible on email signatures and LinkedIn profiles. These are what bring them into meetings and projects.

Digging deeper, we might be surprised at all the ways we can help each other solve problems—if we cared to look beyond titles and degrees.

Job titles and degrees are souvenirs of past accomplishments. They’re an inaccurate representation of the potential that’s yet to be discovered.

Replacements

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Replacements

“We finally replaced John.” Perhaps a better way to frame this sentence is, “we finally replaced John’s position.”

Once we’re gone, someone else will surely fill the void. Surely. Even Steve Jobs’ seat was filled.

Positions can be filled, but individuals are irreplaceable. Every human has a unique spark that can illuminate their corner of the universe. Some have figured out how to let that spark shine…others are still afraid to stand out.

For me: I’m still working on it. I’ve been gifted with the position of a market access consultant, which I use as a stomping ground to practice shining my spark.

The spark is what we carry with us even when we leave behind the position.

Who will miss you when you’re gone?

Leap

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Leap

Fear can be paralyzing and keep you from taking action. When you’re playing it safe, what do you stand to gain? What are you losing?

At what point do you forget the risks and leap?

Carefree is different from careless. One is liberating whereas the other is reckless.

Walking the tightrope is not an option–it’s the only option.

Krishna Patel, PharmD
Market Access Strategy and Execution Consultant
info@sojusllc.com
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