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Market Access Strategic Execution Consultant

Leadership

Collective Thinking

Collective Thinking

The camel cannot see its own hump.

If something is keeping you up at night or it’s been bothering you for way longer than you think it should, talk it out. Don’t keep to yourself.

They may very well be able to pull a solution out of their back pocket. Boom. Just like that.

That’s a Good Question

That's a Good Question

It takes bravery to ask questions.

When someone asks a question, they’re risking exposure of their ignorance.

When they care enough to risk their reputation, start your answer with the statements, “That’s a good question” or “You have a good point.”

You’re rewarding them for their bravery.

No matter how often you say these phrases in a single conversation, it won’t get old.

Ichigo-Ichie

Ichigo-Ichie

Ichigo-ichie is a striking Japanese phrase which means “one life, one-time encounter.”

The moment will not happen again when I was staying up to fight for patients who are eagerly waiting for a life-saving drug.

The moment will not happen again when I was face-to-face with a client who is also an IRONMAN.

The moment will not happen again when I was spending 1:1 time with a master strategist.

The moment will not happen again when I was responding to a project manager’s text.

Similar moments may occur, but never quite the same.

Too often we dismiss these gifts because we’re too busy demanding our rights.

Drip by drip, I get opportunities to create something GRAND.

Questions That Count

Questions That Count

When building a strategy from the ground-up, what are the questions you should be asking yourself?

Wouldn’t it be nice if someone whispered those questions into your ear?

Hope these questions are just as helpful to you as they are to me.

  • What problem is this project trying to solve for?
    • What is it for? When someone hires our service, what are they hiring it to do?
    • Who (or what) are we trying to change by doing this work? From what to what?
    • How will we know if it’s working?
  • How can we build on existing assets and experience?
    • What does it remind us of? Are there parallels, similar projects, things like this that have come before?
    • What assets do we already own that we’ll be able to leverage?
  • Anticipate obstacles.
    • What’s the difficult part?
    • How much of our time and focus are we spending on the difficult part?
    • What part that isn’t under our control has to happen for this to work?
    • How much (time and money) is it going to take to find out if we’ve got a shot at this working out?
    • What do we need to learn?
    • From which people will we need help? Do they have a track record of helping people like us?
    • What assets do we need to acquire?
  • Belief in this project despite all odds.
    • After the project launches, what new assets will we now own?
    • Why do we believe this project is worth it?

Solving Problems Together

Solving Problems Together

There are many reasons to stay apart.

Different languages.

Different skin colors.

Different education levels.

Different levels of seniority.

Different opinions.

Different organizations.

The list goes on.

If we’re ever able to unite despite all of these differences, it’s truly a miracle.

But there’s good reason to seek out unity. United we stand, divided we fall.

According to the United States Census Bureau, health care is the largest US employer. Yet, SO many patients expose how embarrassingly messy and inefficient our system is. What gives?

Ending With Peace

Ending With Peace

In conflicts, people rarely put up a fight to prove that a point of view is correct.

Even if they’re proven wrong, they will walk away in peace if they FEEL that they were heard, and people are leaving with the perception that THEY were correct (not whether their idea was correct–but that they were correct).

It was never about the idea—it was about them all along.

So, find a way to resolve the conflict in peace. Your team will be much better off.

Making Room For More

Making Room For More

Time is not limitless.

Yet there is always a way to make time for priorities. Always.

Decluttering and organization create time.

Same thing goes with space. Space is not limitless.

Yet there is always a way to make space for priorities. Always.

Decluttering and organization create space.

Trust

Trust

Great stories are trusted.

What can you do to build trust with your customers?

Do you have strong evidence? Is the evidence consistent in the real-world setting? Have you shown commitment to improving care in the therapeutic area? Did you care to seek out what they want—or are you simply tooting your own horn? Does your language signal that you care about your own profit or service to them?

Trust is earned.

Inconsistencies break trust. Just like that.

Sometimes payers have no choice but to cover the one and only drug in the therapeutic area. But when competitors enter the market, they have choices.

If they trust you enough, they will go out of their way to MAKE SURE your product is granted favorable access.

Laggards on the Team

Laggards on the Team

No one works in a vacuum in Market Access. We all rely on everyone else.

Be mindful of the weakest person on the team. Giving attention to them is well worth it.

How can you help them level-up? Do they need to additional skills? Do they crave nourishment?

It’s not that laggards will hold you back; but rather, they can actually bring the entire team down with them.

(After all, because of those of us who CHOSE to remain unvaccinated, EVERYONE has to brace themselves again for an uncertain future).

Before they bring everyone else down with them, what can you do to pull them up?

We are one. We are in this together. I need you.

Organizations have a competitive advantage when they have a culture where team members look out for each other.

Evolution

Evolution

An evolution in career goal is a healthy signal of evolution of the person himself.

Most people enter the workforce as a small fry that’s eager to catch up to everyone else.

5 years into their career, some may settle on a niche and decide to charge forward in that direction.

10 years into their career, they’re eager to help patients in more meaningful ways. They’re looking for bigger problems to solve. It’s time to play the ‘Ages 10+’ games. It feels more gratifying to think beyond themselves and wonder about their purpose in this world.

By this time, a big part of their professional goal is to serve those around them—which was hardly a concern in the beginning.

This has been my journey, at least. As I reflect on my birthday about how my wisdom and perspective have evolved since I graduated from pharmacy school.

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