We might’ve let some pleasant days slip by in the summer. But we dare not skip a single such day in the fall without making it count. Because soon we’ll run out of them.
We value things so much more after realizing their scarcity.
What needs to be done to improve your product’s access? What tools/people are available to help you (before they’re gone)?
When opportunity knocks, open the door.
Most influential people of their times have left without a trace.
There is an elite group of people that GAVE MORE THAN THEY TOOK. They moved needle in health care noticeably.
Alexander Fleming discovered the life-saving compound, penicillin. He gave up rights to his discovery so that it could reach the mass as quickly as possible.
Marie Curie conducted pioneering research on radioactivity that fueled the fight against cancer.
Who will remember you when you are gone?
The thrilling part about track records is that they’re meant to be broken. Runners excite fans when they break records. Breaking records is what they’re supposed to do.
Just like records, barriers are meant to be broken.
When it comes to market access for your asset, what’s the most difficult part? How much of your time and focus are you spending on the difficult part?
Once a fox served a crane soup in a shallow dish. Though it looked delicious, the crane couldn’t drink it because of his long beak. Annoyed, he thought to get back at the fox by inviting him for dinner which he served in a tall jar with a very narrow neck.
HOW it’s served matters.
The content may be good, but totally useless if the audience has a limitation which inhibits them from its uptake.
Serve the crane’s food in a tall jar and the fox’s food in a shallow dish.
Pay attention to their needs. Any worthwhile conversation starts with listening.
Every day we get to give back.
What we are is God’s gift to us. What we do with it is our gift to God.
Devotee in Armani.
Will you be asking your team members to sacrifice their hour, lunch, dinner, weekend, sleep, trip with their kids, …?
Giving them a heads-up allows them to prepare.
When orchestrating a workflow, plan in advance so others can plan their own schedules.
Otherwise, they might not show up. Who loses?
United Airlines takes passengers transcontinental from Newark, NJ to Mumbai, India in a direct nonstop flight using the shortest possible distance. Shockingly, shortest trajectory is not a straight line, but rather an arc!
We have been trained to seek out the most direct and linear path to reach our goal, which in reality could be very long, costly, and uncertain.
In reality, we live on a spherical world—on which there are no straight lines.
The arc takes us to parts unknown, yet it has a trajectory.
Flying the arc means seeking out the relevant customers (both obvious and inconspicuous) and caring to serve their needs. When we fly the arc, we can smooth, simplify, and accelerate access to therapies.
The Truth runs through everything, which is why the same Truth that applies to Market Access also applies to software development, family matters, and physical fitness.
Seeing how Truth applies in the workplace helps to flex the observation muscles.
Contextualized perspective is greater than generalized platitudes.
Do it for the process, not the prize. Your life will be so much better.
The ocean is calm yet its waves are dynamic.
Playing the long game that is dynamic, burnout can be avoided only with inner calmness.
