Ready. Set. Access.

Market Access Strategic Execution Consultant

Content Development

Multitasking is a Myth

/ By

Multitasking is a Myth

Research suggests that multitasking can actually reduce productivity by as much as 40%! So why make the same mistake again?

What would happen if I shifted my focus? Instead of “do, do, do,” what if I “see, see, see”? And the happy side-effect of “see, see, see” happens to be “do, do, do” …not to mention serenity and lightbulb moments?

The universe relentlessly bestows opportunities for me to become better (better strategist, writer, human,…). If only I was open to receiving them.

The same object can change its color depending on the shade of the sunglasses. Similarly, the same projects, clients, feedback, and obstacles look different with a different OUTLOOK. We see what we want to see.

Curated Options Create Efficiency

/ By

Curated Options Create Efficiency

“Increase the market share” is different from the nebulous/run-on statement, “Make the market share better.”

Selection of the right verb can determine the fate of the message when received by the audience.

When finding answers, it is more efficient to select from curated options vs. trying to catch the right answer from thin air.

Options are convenient, but someone has to do the hard work of creating them first.

For example, when communicating change to executives, it helps to have a list of “performance verbs for change.” Nancy Duarte’s book DataStory offers a curated list of such “performance verbs for change” that most commonly appeared in the strategic decks that were examined:

Accelerate
Acquire
Add
Advance
Allocate
Balance
Block
Buy
Capture
Centralize
Compete
Compress
Consume
Control
Convert
Decentralize
Decrease
Deliver
Design
Disrupt
Divest
Enlarge
Enter

Exceed
Expand
Extend
Gain
Grow
Impact
Improve
Increase
Invest
Lessen
Maximize
Minimize
Outperform
Prevent
Recover
Reduce
Restore
Save
Scale
Shift
Spend
Stabilize
Train

Don’t Skimp on Tires

/ By

Don't Skimp on Tires

“Words are one of the most powerful devices we have to push ideas forward and have them adopted” –Nancy Duarte in her book DataStory.

If strategy is a car, content would be the tires.

High-quality tires are important because they bear the weight of the entire car. Since tires (just like shoes) touch the ground, they’re they only things that cushion us from the gravitational pull of our planet. So they better be good!

Aimless vs. Purposeful

/ By

Aimless vs. Purposeful

Using up 7.5 hours at the desk is very easy. But how much of that work actually benefited my team, my organization, customers, patients, or even myself?

What work am I hiding from when I’m doing aimless work?

If I don’t ask why I have this [[position, project, client, or relationship with a customer]], then I shouldn’t ask why I don’t have it anymore when it is taken away from me.

Tidying Up Information

/ By

Tidying Up Information

When soliciting input from team members, they generously dump information into a large heap. This information can come in many forms: verbal direction, emails, references, slides,….

Information doesn’t move people, but stories do.

This is why a writer takes on the assiduous work of going in to sort through the pile. Decluttering and then finding a place for the remaining information.

Executive Summary for Presentations to Executives

/ By

Executive Summary for Presentations to Executives

Nailing a presentation to executives can open so many doors because these people have strong influence.

In the quick moment granted to me, how can I win their hearts and give them all the information that THEY need?

If only there was a template for presentations to executives! Something that someone actually took the time to think through and has proven time and time again that it works.

There is!

Check out Duarte Inc.’s template for an Executive Summary slide. They call this a “Recommendation Tree,” which, in Market Access language, is an Executive Summary slide for a presentation on RECOMMENDATIONS (it doesn’t work for value propositions, but it is godsend for recommendations).

Cracking an Impossible Problem

/ By

Cracking an Impossible Problem

What would I do if there was no other choice?

What if there was no one else behind me to pick up the slack?

The possibilities magically line up when a gun is pointed at the head (figuratively, of course) because it’s now MY problem and ‘no’ is no longer an acceptable answer.

Logical Structure

/ By

Logical Structure

Recommendations might feel like home runs in MY head. But how can they be COMMUNICATED so others also feel like they’re home runs?

It is especially critical to provide an intuitively LOGICAL STRUCTURE for the complex recommendations.

A straightforward and smooth road makes it more likely that recommendations will reach their destination in one piece without crashing into objects.

Craving Connection

/ By

Craving Connection

“They’re not good.” “Who hired them in the first place?”

Have I ever said this? 

The culprit MIGHT be lack of skillset—but, it MIGHT not be. Someone saw the skillset in them which is why they were hired in the first place.

Possessing the skillset is different from pulling it off the shelf and putting it to use. When they CHOOSE to leave the skillset on the shelf, that’s when everyone else around gets frustrated.

Robots have on-off switches. Humans also have on-off switches, but they’re controlled by emotions and sonder.

Humans crave connection. Connection builds bridges and creates richness in life. Warmth and love can pull people in a way that marching orders can’t push.

The next time emailing marching orders isn’t enough, could the Universe be signaling a reminder about the other part of my job: connection?

Krishna Patel, PharmD
Market Access Strategy and Execution Consultant
info@sojusllc.com
Linkedin-in
Contact Now
Scroll to Top