Imagine the limited communication if we speak only our primary language and encounter someone else who speaks only his primary language, which is different from ours. The communication would be limited to pointing, grunting, drawing pictures, or acting out our ideas.

Effective business-to-business communication means learning the language of the customers with whom we wish to communicate.

Embrace the fact that payers care about how much each patient costs, because they’re answerable to that. As humans, there is no doubt that they care about the humanistic burden—but at work they have a responsibility to fulfill.

They’re ready to listen if you’re willing to communicate in their language. If you can communicate in their dialect, even better.

Can you? 

Market Access professionals are an elite group of multilinguals.