They can talk all they want about the need for change, but most are paranoid of adopting new ideas.

It’s risky. There’s a perceived fear of losing credibility, future promotion, or even their job.

Then how do you get their buy-in?

What does it sound like? What does it rhyme with?

It won’t seem so risky anymore when you show them that it’s actually similar to what’s already been done before.

Show the new in the context of the old.