If You Record It, We’ll Talk About It

Capturing real-world evidence is a lot like writing history. We can only learn from what’s recorded.

Who will talk about something that was never recorded?

Sound real-world evidence is as important as evidence from landmark trials.

Making Today Count

If they care to keep up, our customers know that Amazon Prime and GoodRx Gold are making moves to dethrone the incumbents.

New competitors for them = new customers for us.

Everyday, in countless ways, our competitive position grows either weaker or stronger. We gain strength by delighting our customers, eliminating unnecessary costs, and improving our products and services. We wither if we treat customers with indifference and tolerate bloat. Our daily actions, though imperceptible, have enormous consequences cumulatively.

Speaking Up When It Counts

Speaking up causes movement, though immeasurable in the moment. Cumulatively, the consequences are enormous.

Pick your battles with an eye on the future because culture self-propagates: ‘we shape our buildings; thereafter they shape us.” -Winston Churchill

Working Toward Well-being and Camaraderie

“Warm and fuzzy” do not yield well-being and camaraderie. If anything, they’re the resulting symptoms.

Self-reverence and reverence for others is a predicate to an effective work environment. Without the two, the workplace becomes cold and thorny.

Feed’forward’

We welcome feedback because of our drive to learn.

We can turbo-charge this drive by flipping feed’back’ on its head to seek feed’foward’.

• Step 1: Choose 3 areas to improve on
• Step 2: Pick three people to give you feedforward
• Step 3: Set up a 30-minute meeting with each person you’d like feedforward from, and ask these three simple yet powerful questions:
  • “If I were better at [[the area I want to improve in]], what would you see me doing differently than I’m doing now? What would you hear me talking about? What would others tell you I was doing differently?”
  • “What else?”
  • “What advice do you have for me to improve?”

Requirement For Character, Passion, and Skill

More work does not always require more time. As a matter of fact, the inverse can be true depending on who’s doing it.

Your team members’ level of character, passion, and skill all contribute to how long it takes to get it done.

Team members of high character running the project about which they are passionate can get it done quickly and still have time for an afternoon nap. Conversely, even a single member who is deceitful, inept, or uninterested will create more work than anyone can handle.

An Outlook of Devotion

How we do anything is how we do everything.

Our outlook determines how we do anything.

Building Trust

We don’t make money when we sell it.

We make money when we help someone make a purchase decision.

Anticipate the Dip

Progress is not linear, but rather shaped like a J curve. Wait for the dip. When it arrives, tell it: ‘there you are…I’ve been waiting for you.’

Most give up before things turn around, but you know better.

Playing the Long Game

We’re all playing the long game.

Raise your goal by raising your time horizon and embracing ‘good enough’ over perfection in the short-term.