We Make Our Own Beds

Today’s diligence protects our tomorrow.

Today’s laziness threatens our tomorrow. The satisfaction is short-lived.

Besides, where’s the thrill in complacency?

Change Their Minds

They don’t see what you see.

If you want to change the mind of a payer, eliminate risk.

If you want to change the mind of a population health decision maker, get your hands on the data and prove your assertions.

If you want to change the world, change their minds.

Expensive Trash

What are they thinking? That’s a precedent to then changing their minds.

Marketing that’s insulated from conventional discourse creates an echo chamber.

Unifying Center

Have you ever marveled at a mandala?

There’s a place for the fringes and straight lines, the connected and disparate, the this and that.

Mandalas work because they’re organized around a unifying Center.

Say 1,000 Words

Concise doesn’t just mean small.

Concise means tiny. Yet mighty.

A picture says 1000 words. If you’re looking for inspiration, check out Visual Capitalist.

Be Curious

Every neighbor can be your teacher.

If You Have It, It’s Your Turn to Use It

Our discourse has become coarse and we’re used to focusing on what divides us.

We owe it to our future to release ourselves from our hermetically sealed bubbles by releasing rage and extremism and accepting…well…acceptance.

The antidote for intensifying fissures, confusion, and doubt is cheap and accessible to all, hiding in plain sight: thought.

Just like negative ideas, positive ideas are genetic because they change our reality.

The bearers of the antidote have a responsibility to use it. That’s all of us.

What positive idea do you have? How can you distribute the antidote on a small scale? After all, charity starts at home.

Silly Mistakes

Mistakes are gifts that want us to be better today than we were yesterday.

To learn from your mistakes, first laugh at your mistakes.

Seriously, it’s not that serious.

Take Off the Blindfold

Without landmarks or when blindfolded, humans struggle to walk in a straight line and instead walk in circles. We can’t maintain a straight path without reference points, such as mountains or buildings. Even the sun’s guidance fails us.

If we’ve lost our way, it has little to do with misguidance and a lot to do with lack of guidance.

Enough of walking in circles.

Let’s recognize that we’re short on intent and take charge.

Reward Their Attention

Are your customer engagements successful?

Appreciate their attention and reward it with something worthwhile.

A recent study published in JMCP articulated some pain points among specialty pharmacists who meet with pharmaceutical field representatives:

1. Pharmacy team members reported attending presentations that were not relevant to the patient population they served. This is usually because the individual on the pharmacy leadership team sending out invites may not have been familiar with each pharmacy team member’s specific area of practice.
2. Meetings were oftentimes not clinically focused. For example, pharmacists report requests for meetings strictly for introduction to new or additional field reps. This trend could have been due to poor planning on behalf of the reps in which introductions did not align with presentations of new clinical data, new guidelines, or tools or resources that would be applicable to pharmacists’ practice or workflow.
3. Specialty pharmacists generally perceive limited value of PIE presentations where the therapeutic area doesn’t relate to their area of practice and where the price points are nebulous (price point is an important clue to whether the drugs will be managed as specialty drugs).