When us marketers remain within the bubble of our organization, we become convinced that the world revolves around us.
It’s narcissist to believe that they owe us their attention.
Drip by drip, we must patiently earn the attention of the people we seek to earn.
Drip-drip-drip to Relevance Read More »
Do you work for the paycheck or because you get to?
Leave the figurative gowns and tuxedos for picture day; here we wear coveralls.
We’re Here to Work Read More »
Are you going to give in or find a way through? Aggression is refusing ‘no’ for an answer.
It’s seeing the strengths and weaknesses the market is missing and having the courage to exploit them.
Most people in positions of power are change-averse. They’ve invested and sacrificed so much to get to where they are.
Do you really think they want to be told that they’re doing things wrong and should do them differently? These people find comfort in remaining within boundaries set by others around them.
Then, there are those who seek the thrill of pushing boundaries. They find satisfaction in widening the arena for others around them.
Everyone will eventually have to adopt the new way. The question remains, how will you show up with the message in a way THEY want you to?
Which Side Is Calling Them? Read More »
What’s the most important message that will drive forward action? Look for ways to keep repeating it.
This redundancy is not wasteful, but an answer to our distraction-filled world.
Go Ahead and Repeat Yourself Read More »
No need to be overwhelmed by fire drills. It was only a matter of time.
Put out the fire and get back to doing the work that matters!
Put It Out and Move On Read More »
A new way of doing things often triggers uneasiness from the unknown.
New doesn’t have to mean breaking yourself; it means adapting.
Plan to land somewhere between ‘staying still’ and ‘breaking’ where you get to stretch: where you get to extend your reach, thereby becoming more resilient, flexible, and powerful.
Stretching can leave you sore, but you’ll reach further tomorrow than today.
Resolve to stretch a little bit. Everyday.
Don’t let the camera fool you. There’s so much more to the person.
They have depth beyond imagination and awe-inspiring dimensions. Just like you.
Wouldn’t you say that the camera is holding up a mirror: hinting at the unexplored depth within you?
A lot of verbiage that doesn’t add any information stems from confusion.
Simplicity that illuminates a dark room stems from genius.
There is no such thing as ‘free time’ because ‘free’ things tend to be wasted.
It’s ‘earned time.’
How you use it reflects the depth of your gratitude.
Free Things Are Wasted Read More »
