Ready. Set. Access.

Market Access Strategic Execution Consultant

Krishna Patel

Freelance Market Access Strategic Content Developer

Be Thorough

Be Thorough

It’s not over until it’s over.

Preferable contracting status is required, but what else? What other snakes are standing between you and the 100th square? The one on the 99th square it’s the worst: after getting so far, it’s the last one that’ll take you all the way back to square 1.

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There’s Still a Chance

There’s Still a Chance

Even if they’re not as good as their competitors, there’s a chance they can still win.

Even if their patients have poor prognosis, there’s a chance they can still live a productive life.

Scientific advancements give hope. You’re out to sell this hope. How noble!

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Responsibility Regardless of Authority

Responsibility Regardless of Authority

‘Pleasing clients’ is important to fill our bellies, but it cannot be a mantra to live by.

Publicis, a well-known advertising agency that does great work, has been in the news for agreeing to pay $350 million for helping to fuel the opioid crisis. Yikes!

Us marketers likely will never receive credit for doing the right thing. Still, we all have responsibility regardless of authority.

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Don’t Do Drugs

Don’t Do Drugs

Would you smoke weed at work?

Research shows that even brief mental blocks resulting from multitasking can cost as much as 40% of our productive time, which is as debilitating as smoking weed.

Multitasking is a myth. The only way to first, fast, and correct is intentionally choosing tasks and offering them due attention and care.

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Sell a Fix

Sell a Fix

Are you selling a fix or just a patch?

While everyone else is busy optimizing the system for squeaky wheels, who is working to make things better?

Each team member has power to take responsibility, regardless of authority.

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Culture Beats Truth

Culture Beats Truth

Dr. Semmelweis had discovered that handwashing before delivering babies saves the lives of mothers and their newborns.

He tried so hard to convince the other doctors to practice handwashing, but he failed to tell a resonating story.

That’s why it took 20 more years before other doctors began adapting a practice which seems inarguably rational today.

Change doesn’t happen by clearly outlining the rational benefit. Change happens when they fall in love with a different version of the future.

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Fertile Grounds

Fertile Grounds

Tending to the next generation is our greatest privilege.

Their tools will be different than ours because their struggles will be different than ours.

Despite the divergence, both our journeys must share an important similarity: we enable ourselves and those around us to realize their true potential. Again. And again. And again.

We don’t leave arid deserts. We create fertile grounds where life can flourish.

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