Population health requires emphasizing the crowd at the cost of de-emphasizing individuals.
Patient engagement requires emphasizing individuals at the cost of de-emphasizing the crowd.
That’s why applying the same messages to both simply doesn’t work.
Being in survival mode requires being a face in the crowd.
Shifting to growth mode requires facing the crowd.
If we are so quick to take credit for what’s right, why do wait to be cornered before taking blame for what’s wrong?
The thing is, it’s not your fault that it’s right. A steady hand of the Almighty is undeniable.
When a tail wind becomes a head wind, complaining isn’t a strategy.
Lean in and figure out the next right thing to do.
The answer is obvious.
It’s just that it requires more work, risk, and trade-offs than you were hoping for.
If there was ever a good time to engage, it’s now.
Would you expect someone in the ice cream aisle to pick up a bottle of Sriracha even if it was right there? Cones and toppings on the other hand….
Your biggest competitor is likely ‘none’ because inaction usually has the biggest market share of all.
If that’s the case, surround yourself with competition where the question changes from ‘if?’ to ‘which?’
Where are your customers going to look for a solution? Remember, you’re selling more than just a product—it’s a solution.
Show Up Next to ‘None’ Read More »
What if the garbage men came through your neighborhood and picked up only some of the trash and left the rest behind?
Our work is much like these garbage men.
Leave no litter behind, pick up every thorn in the way and toss it to the side. Sweep the path to access so well that all the hosts of heaven and earth will pause to say, ‘here lived a great access marketer who did his job well.’
It’s cool to see the compounding effect of a habit over years.
A prerequisite to this compounding effect is consistent and persistent effort.
Live for the moments when you can’t do it—then prove to yourself that you can!
Compounding Effect Read More »
What we need around here is action.
It’s not enough to just talk about it and protest it. Be about it.
Act On What You Believe In Read More »
The meeting won’t give you enough time to say all that you have to say. As a matter of fact, you couldn’t cover all of it even if you were granted an entire day.
Then what will you cover in the 15 minutes that you’ll be granted?
You’d rather give a 10-minute presentation and leave cushion for dialogue than rush a 30-minute presentation without hearing what’s on their mind.
