Circumstance

You are not a creature of circumstance.

You create circumstance.

This market belongs to you.

Communicate Expectations

Your team members take pride in exceeding expectations.

But how can anyone exceed expectations that haven’t yet been defined or communicated?

Maybe it was YOU who had to change your ways all along.

Inventors

Inventors don’t know if it’s going to work.

They open one door after another until one of them leads to their destination.

This is also the work of marketers.

Creative Briefs

Creative Briefs create clarity and accountability regarding timing, budget, and framework.

Without accountability there is confusion, blaming, and stagnancy.

With accountability there is a way forward.

Pitch the Cream Cheese

You leave money on the table by asking, ‘would you like anything else?’

If they’ve come for bagels, be specific and ask, ‘would you like cream cheese to go with the bagels?’

They’ll appreciate you doing the intellectual labor for them.

Laziness

Laziness and drive are both choices.

Laziness avoids the emotional labor of asking the key question, overlooks those in need, succumbs to an argument over a thoughtful conversation, procrastinates, and hides from what’s feared.

Laziness feels safe now but eats at us over the long run.

Mastery Through Persistence

It doesn’t getter easier, you just get better at it.

It’s Mine

If there’s a fly ball, you don’t shout, ‘you’ve got it.’

This game is yours as much as it is your team’s.

‘The buck stops here.’

It’s Not Over Until It’s Over

If you have the foresight to warn them of your project’s truculence, you haven’t finished your job yet.

Find out the problem and solve it.

We’re counting on you.

Work as One

Tit for tat never ends well. For anyone.

The thing is, we could both use each other’s strengths.

We just haven’t cared to discover those strengths yet.