At takeoff, the first job of planes is to reach higher altitude as quickly as possible.
Higher altitude means thinner air, which means less resistance.
If you want your team to recognize the distance and speed that they’re capable of, their first priority should be to rise above the petty slights, small rejections, and bumps that accumulate to major storms.
Difficult is interesting.
Most people run away from difficulty and problems.
Few don’t.
For them, there’s no difficulty in sight. They claim that THEY’RE the difficulty for any difficulty.
The few who are eager to work with interesting problems are worth working with.
Take care of your body. It’s your only home.
Take care of your mind, intellect, and soul. They’re you.
Quid pro quo is not a strategy. Neither is tit for tat.
Your work was never for them anyways.
Your work is your devotion.
Good intentions are not good enough.
All of us need to be focused on the single goal.
Yes, it needs to be a single goal. Reached through different routes.
No goal, no change. No single goal, no change.
There is no substitute for hard work.
Work because you get to. Change face of this market.
When they come to laud you, hide. It was your team members all along and you had nothing to do with it.
Multitasking is a myth.
Prioritize.
If they’re all priorities, delegate.
Creative Briefs cover 4 things:
If you’re not answering these 4 simple questions, you might be doing it all wrong.
