Make Them Comfortable

Jargon is exclusive.

If you want in on your customers, learn their speech, their likes, and their ideals.

Humans find comfort in familiarity.

Commit to a Bright Future

Forward motion multiples. Ideas are exponential.

Today is a good day to commit to the possibility of a bright future.

Words

Words have the power to shape the universe.

Taste them before spitting them out.

You Are Great

We feel alive the moment we gain a sense of identity.

Peel off the layers on top and underneath is hidden the Universe and its Creator.

Keep Things Moving

Your team is suffering from your bottleneck if they’re waiting around waiting for your green light. And so are those you seek to serve.

Which parts of the approval process truly need your unique judgement and skills?

Get those done and let someone else do the rest.

Circumstance

You are not a creature of circumstance.

You create circumstance.

This market belongs to you.

Communicate Expectations

Your team members take pride in exceeding expectations.

But how can anyone exceed expectations that haven’t yet been defined or communicated?

Maybe it was YOU who had to change your ways all along.

Inventors

Inventors don’t know if it’s going to work.

They open one door after another until one of them leads to their destination.

This is also the work of marketers.

Creative Briefs

Creative Briefs create clarity and accountability regarding timing, budget, and framework.

Without accountability there is confusion, blaming, and stagnancy.

With accountability there is a way forward.

Pitch the Cream Cheese

You leave money on the table by asking, ‘would you like anything else?’

If they’ve come for bagels, be specific and ask, ‘would you like cream cheese to go with the bagels?’

They’ll appreciate you doing the intellectual labor for them.