Valuable principles are inconvenient.
In difficult times, they might lead to short-term discomfort.
Principles guided by doing what benefits you right now don’t have any value.
You’re playing the long game which is why you’d rather embrace the valuable principles that pay off in the long run.
Value often needs to be experienced to be understood.
Have the patience and guts to demonstrate value to those who need it.
How you choose to get there determines what it’ll be like when you get there.
They can see you in a way you can’t see yourself.
That’s why one of the most efficient ways of checking yourself is to be in the company of others.
You have just as good a shot as anyone else.
Now take it!
This decade belongs to you.
Choose your battles wisely.
Go against the flow in matters where we’re counting on you to be the flow.
You are strong.
Which is why you have no need to put them down.
You get to lift them up.
We all see things differently. And we should.
Different viewpoints are not a reason for strife.
Overcome the differences and work together as one.
There is no room for division or tolerance. We accept nothing short of acceptance.
Payers need to be convinced that the problem being solved by your product is going o be around for a while if it’s not addressed.
They also need to be convinced that the market will be stable long enough to earn back the investment.
If your customers are hesitant about your slam-dunk product, could they be concerned about stability?
It may feel safer and more comfortable to pretend that you have no freedom.
In reality, you make thousands of choices everyday—35,000 on average.
‘Choices are the hinges of destiny.’
