Why

What is it for?

If you don’t know, find out.

Lead From the Back

Lead from the back and let them believe they are in the front.

Hot Potato

Imagine you’re playing a game of hot potato.

When the project is in your hand, quickly pass it to the next person. Every second you spend is added to the critical path route.

Know when it’s your turn on the critical path and hand it over. Devote the rest of your day to helping those with the project in their hands or getting ready for your turn.

Stunning

The market needs your flaws, quirks, and weirdness.

‘In a world full of beauty, you are the most stunning of them all.’

Honor Them

You have no idea how much it took for them to show up.

Work

‘If you go to work on your goals, your goals will go to work on you.

If you go to work on your plan, your plan will go to work on you.

What we build ends up building us.’

Discipline

Don’t let discipline slip through the cracks.

The work you do when no one is watching counts.

Relentless

The market is saturated, there’s cutthroat competition, and the customers are skeptical.

Make home amongst the eruptions and liquid fire by working on the single most important thing: delighting the smallest group that could possibly sustain you in your work.

Embrace those customers’ dreams, worldviews, and energy…and leave the naysayers alone.

When you work to delight the minimum viable audience, you realize that the group is much larger than expected and they tell others.

Training

Replace an empty mind with an open one.

If you can do this, you have an engaged audience.

Safe and Secure

Engage with the possible, seek the thrill of taking flight, and risk defeat.

Because this is safer than not taking the risk at all.

Take the leap of faith. You’re safe.