Check Your Foundation

Terrible marketing is built on the foundation of service to the product. Plan on obsolescence of your product, not the customer.

Good marketing is built on the foundation of service to the customer. The customer funds your growth, so you’re wise to want to delight them. But you get into trouble when you lose their trust.

Great marketing, the kind where your enterprise wins in the long run and where the product and customer are both taken care of, is built on the foundation of service to the Divine. The Power that brought you here cares to take you there, so don’t hold back. Act with abundance, find people eager to pursue a goal, and connect the disconnected.

You can’t build a great building on a weak foundation.