Support Their Goals, Not Yours

Strategists, writers, editors, and creatives all work to meet the organization’s goals. Even then, each shows up with his own goal.

The work that they engage in: do they realize that it’s also meant for them?

Your goal is simply to help them get to the next step in their journey, not the next step in your vision.

If you’re truly interested in furthering the organization’s vision, you’re required to pay attention to the individuals within. No shortcuts.