There will always be limitations: limitations based on market dynamics, resources available to you, data to support the product, and the list goes on.

But what assets do you already have? Challenge yourself to write down 50 assets. What about 100? You may just surprise yourself. And who knows…the limitations themselves just might be your biggest assets!

In the words of the artist Phil Hansen, who was forced to abandon art due to a disability, later channeled it to create art in ways no one else had before him: “instead of telling each other to seize the day, maybe we can remind ourselves everyday to seize the limitation.”

“If you bring forth what is within you, what you bring forth will save you. If you do not bring forth what is within you, what you do not bring forth will destroy you” –Gospel of Thomas.