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Market Access Strategic Execution Consultant

Clarity from a Distance

Clarity from a Distance

We can think clearly and are quick to make calls on OTHERS’ problems because of the simple advantage that these problems aren’t ours.

However, when the same problem suddenly becomes ours, boy does it consume us with stress and confusion!

We might start with the rational answer, but then second-guess ourselves out of it. Emotion, doubt, and attachment to sunk costs make the decision-making murky where it was once crystal clear.

After hours of churning, we might make the same decision that we would’ve if the problem wasn’t ours.

Which makes me wonder: should we strive to make objective decisions more often?

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