Market Access professionals are doing the work that matters. But only the work that’s actually done will matter.

There’s a good chance for abandonment if I’m doing it out of convenience/paycheck/promotion.

To do something despite all odds requires a purpose that’s bigger than myself.

Market Access professionals are in the business of SERVICE. They work for manufacturers. Manufacturers are part of the health care system. The North Star of ANYONE working in the health care system should be: “What can I do in order to keep patients healthy enough so they stay OUT of the health care system?” 

Imagine if people around us began thinking like this. How efficient would be meetings, projects, budgets, organizations—and even the system as a whole?

Who benefits? Don’t we all?