Gather a group of people who care enough to contribute. A diverse group actually works in your favor.

Before they come into the brainstorm session, hopefully they think through the problem on their own.

Then, watch the magic happen during the meeting when a brand-new idea emerges that no one could’ve imagined on their own, because it’s actually the product of the individual ideas.

Before dispersing, ask the person who didn’t speak up during the meeting: “what are your thoughts?” This could be another magical moment waiting to happen.

Collaboration at its best!