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Market Access Strategic Execution Consultant

Archaic Ways

Archaic Ways

Most people who want to move up the food chain try to forge the actions of those who’ve made it: “if I do what they did, surely I will get to where they are.”

I question the validity of that because what worked THEN might be outdated NOW because situations have changed.

As Francis Bacon declared roughly five hundred years ago, “He that will not apply new remedies must expect new evils: for time is the greatest innovator.”

Instead of following WHAT they did, it might be more worthwhile to ask: “WHY did it work for them?”

It’s easy to hide behind proven ways, but it takes a brave soul to try new ways.

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