There’s in a leap in our step when we’re doing something that was our own idea.

In contrast, it can feel like trudge (at best) when the same work is imposed on us by someone else.

As consultants, marketers, coaches, and leaders: it’s not our job to say it…it’s the client’s/customer’s/team’s job to feel like it was inevitable that they figured it out on their own.

Clearly state the problem. Show them what “good” can look like. Nudge them with the right questions. Then, step back and keep the answers in your back pocket.

The sage on stage lectures. The guide on the side creates forward motion.