Today is the First Day of Your Product's Life Cycle
What a phenomenal shape the circle is.
Where does it begin? Now, where does it end.
Is it possible that the circle could’ve started at any another point?
Yesterday ended last night. Today is the first day of the rest of your product’s life.
70% of launches fail. There’s evidence to suggest that the first year sets the trajectory for the rest of the product’s life cycle.
Cycle = circle.
Even if your drug has already launched, do you get another chance to begin?
How you got here is not how you will get there.
The asset inventory is what it is. It takes months-years to generate new evidence. What will you do in the meantime? Your product already has what it needs to penetrate the market in a way that no other product can–if you allow it.
Take a page from Zig Ziglar’s playbook: If you give them enough of what they want, they will give you everything you want.
