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Market Access Strategic Execution Consultant

Shortcut to Understanding a Therapeutic Area

Shortcut to Understanding a Therapeutic Area

Fredrick Haugen recently pointed out to me a brilliant observation. Brahe was a famous physicist/astronomer who did countless measurements but didn’t do anything with them. Kepler (whom we might remember from grade school) used the data to figure out the law of planetary motion (planets move in an ellipse instead of a perfect circle).

A higher starting point leads to higher reach.

When working with a new disease state, I look to the hard work done by others as my starting point. I’ve found that good continuing education (CE) courses are a shortcut to:

  • understanding the nuances and current issues surrounding the disease state
  • listening-in on happening conversations surrounding the disease state
  • getting a list of recent and reputable references that might be used to cite my work
  • bonus for pharmacists: collecting continuing education credits!

Here are some CE providers that I check out first:

Important note: referencing these CE courses will not fly with medical/legal review. The references that these courses use, however, are fair game.

How do you effectively understand a therapeutic area?

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