New product launches can be challenging, causing much distress and havoc that could’ve been avoided with the proper insights, planning, and coordination. 

Tami Carten, a highly experienced and effective senior leader in market access, offered sage advice for launch best practices at the CBI 7th Annual Reimbursement and Access conference. I believe that operating under her 3-fold execution strategy will enable you to save time, money, and sanity–irrespective of the market landscape and unique product profile. Tami’s strategy ensures the correct mindset and involvement of the right resources to achieve your business goals. After all, there’s a budget for everything, so it’s important not to waste it with meaningless action.

Here, I present a visual rendition to summarize Tami’s strategy for launch excellence. Check against her best practices to make sure you haven’t overlooked something.

It’s time to make big strides and turn heads–let’s go.